How A Google+ Calendar Can Help Your Business With Content Planning

Social Media Planning is a big deal for companies looking to use the internet to increase their market share. Social Media (SMM) is the most powerful way for businesses to interact with their customers. In fact, SMM is the perfect combination of traditional marketing and the internet. The first step to using SMM effectively is proper planning and scheduling. Proper planning and scheduling prevent poor performance from occurring.

This is particularly true for social media planning, in which too often the strategy turns into a blurry mishmash of objectives, deadlines and a ragtag band of unprofessional bloggers. However, when done right, a well-crafted social media plan for customer service, recruitment, marketing or web development is always a sight of beauty. One of the best tools for effectively scheduling and executing your SMM strategy is an editorial calendar. A well crafted editorial calendar will help you manage your SMM goals and schedule your time accordingly. Below are just some of the many benefits to having a well-crafted editorial calendar:

Integrates With Your Marketing Strategy: Any good social media plan needs to integrate itself tightly with your overall marketing strategy. Your content calendar should align with your marketing goals. Your content calendar will not only allow you to stay on track with your goals, but it will also give you timely information about when you need to focus on certain areas of your SMM strategy. For instance, if you want to drive traffic to your blog, you need to make sure that your calendar has events listed that coincide with times when your target audience is most likely to be online.

Better Productivity: Using an editorial calendar for your social media planning and scheduling makes it much easier for you to be productive and get the job done. You can easily set reminders for yourself as to what you need to do. In addition, if you have to deal with the many social channels that you need to monitor, you won't have as much time to do everything else in your business. By using a content calendar, you can simply glance at the events in your Google+ feed, and know exactly which social channels to post your promotional videos or articles on.

Helps You Monitor Effectiveness: One of the biggest challenges for many small businesses is getting their message across to their customers. However, it's important to realize that a lot of people use the social channels for their research. When you start planning and scheduling your content across the different social channels, you can ensure that your marketing message gets across to your target market. Additionally, by measuring how many subscribers visit your channel per day, you'll become better acquainted with which content is resonating with your customers. This will help you to make the necessary adjustments as you continue to grow your business.

These are just a few of the ways that a Google+ calendar can help you create content and get your promotional messages out. As you start planning and scheduling your content across the various social channels, it's important to stay organized. A calendar can help you keep everything organized so that you don't miss any crucial deadlines. Start planning your promotion today and see how a calendar can simplify your business.